During my TAFE course our latest subject happens to be customer service
That being one topic in it being market research. I quote
'an successful company will constantly have market research in order to adapt to any changes that may affect their standards, much like when the Japanese surprised the American car industry with a cheaper, more effect working car'
Now how does this apply to wrestling?
Simple. The PG rating
Vince is a wrestling genius, and while a lot of people do not like this trend in WWE, it's actually a good move by them. This being why
The Attitude era was considered the golden days of wrestling (ratings wise) and compared to now days, it was much more... adult, in that sense blood sport. Now as the shock value decreases among fans they start to tune out, slowly but surely. And what company should come along to offer an alternative to the current product? One that can fill the blood firsty nature of these fans?
No not TNA. UFC my friends, UFC
UFC has rapidly established itself as a brutal sport, one in which can state "some ones going to get hurt"
So here we have WWE, slowly but surely sliding in the ratings, and what does Vince do? He recognises the changing market, and start's appealing to a different audience. That being said. Kids.
Kids, annoying filthy little things that drive parents to the point where they hand over their hard earn cash to just keep their kids happy. Kids who are so easily manipulated by storylines (good and evil ones) and will cheer and boo anyone their told to. Kids who... well one day become true wrestling fanatics and start this cycle over again.
Vince has been able to change the product in a way so that he is not only appealing to a new audience, but grabbing new fans for life, ones that will always be loyal to the brand, and be able to buy the product. This is what makes WWE so successful. And makes other companies (cough tna cough) insignificant.
I'm not saying that all grown fans are bloodthirsty males. And I'm not saying that all kids are dumb. The point I'm just trying to make is that WWE have recognised a change, and have adapted to it, they have evolved once again.
Delliott out
I am a short time fan with thoughts of my mind. If you like what you see and have any thoughts, leave a comment,email me at ozwrestling@hotmail.com or follow me at http://twitter.com/ozwrestling
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